Well Fanta has always positioned itself as a refreshing drink and it has been changing its tagline continously over the years. The new ad of FANTA features Genelia D’Souza trying to take her friends out from the social places where they dont want to be in. Well the ad though shows something that we want but it lacks creativity and the newness in itself as a whole.
The ad has come up to give a new message to youths but it has used a platform which is already there, and we are acting according to that from a long time. The ad though may be a new creativity by Oglivy but it doesnot appeals much. The core of the drink has still been maintained in tha add a it has always been shown as a fun loving drink , as shown by all the ad which came previously.
Lets see what this ad does for the company as it has still time to be broadcasted for more days and new themes before the new change takes place...
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well i think u r rite abhi...
ReplyDeletethe ad doesnt appeal people much .though it has a latest youth icon Genelia featuring it..
i know Ogily is known for creativity...but i guess it didnt hit this time...so better luck next time for them
and for you .......keeep writing and sharing info like this
good work guy
all the best
thanx anu.. yes a better luck for Ogilvy and hope they come up with something intresting and appealing
ReplyDelete