We see a lot of commercials now a days that are focussed towards women and the marketers are now targeting them to survive in the tough times. A number of new ads about women beauty products and fairness creams are been shown in all forms of media and the companies are spending a lot of money to focus on women. The marketers know that women have a greater say when it comes to making a purchase decision so they are directing more and more commercial towards them.
A recent survey also showed that of the total number of lay off that took place in various companies across the world the majority were male. Thus females still hold the buying power. So now when the companies have changed their focus and are looking at planet Venus for surviving the tough times, lets see if this works for the companies......
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I think women have always been a strong influencer, when it comes to buying power, but this fact was never exploited by marketers to a great extent. I would like to know, except for beauty products which other companies are targetting feminine section of the society these days.
ReplyDeleteWell woman do have a considerable amount of influence but not all products, well marketers are targeting woman for selling of beauty products mostly. As when it comes to buying of products of high worth they do choose on proper evaluation...
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