Where the performance of the players looks highly unpredictable the companies are finding it hard to endorse any cricketer for their brand promotion. The company are going for the full team endorsement and reducing the risk for themselves. Cricket is like a religion in India and its been followed by almost everyone in country. The marketers have used this very effectively for their promotion but on other hand Airtel has moved to football for promotion of their service. The company had tied up with Manchester United, the famous foot ball club and the company hopes to earn a great revenue by making the football videos and clips as a part of their value added service.
There has been an increasing interest among youth in football and the fan following for Manchester united is estimated to about 12 million in India. Airtel has thus planned to promote football in India and provide updates and live matches on mobile phones. They hope it would increase the fan following in India and Sub Continent. The contract is for a period of 5 years between the company and the club.
The company has planned to invest Rs 100 crore to open a football academy and make India eligible for world cup 2018. The new move by company is expected to be beneficial for them and expected to increase popularity for football.
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Airtel is always looking out for things to use and relate to the Indian audience. Good one. Keep posting.
ReplyDeleteWell yes there has always been something new with which Airtel has come up in market and it always looks for new means to tap us.
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