The number of fans of ZooZoo are increasing everyday and the ad clips are becoming the most watched clips in youtube for now. The compays developed these character for promotion of their value added service for a period during the IPL matches. The company aims at releasing alomost an ad a day and they have certainly brought a lot of awareness for the brand. They have served the pourpose for which they were created. ZooZoo have almost hijacked the internent and are most everywhere in print media in videos and people are watching these creatures which relate our daily requirements of sevices with their own life.
The company though launched a successful campaign but in course of this it has made way for the departure of its "PUG". The pug was everywhere associated with company and has almost become a symbol for company. The release of new campaign has ceratinly made doors open for the old campaign to go but with question after the IPL will company stick back to original campaign that it had or will come up with something still new or carry on with current campaign of ZooZoo till people find intrest in them...
Vodafone old ad campaign:
Vodafone new campaign:
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well i think zoozoos is quite innovative concept and is here to stay for long....since people find it very catchy and funny and even the ads are quite remberable and are much talked abt.
ReplyDeletegreat piece of writeup abhi....keep it up
Well it is certainly a innovative concept that company has developed and as it has number of small clips for different value added service feature so it will remain in market for sure for a much longer time..
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