Guerrilla Stores

Products come and go in market, even stores open and close after a while then why cant we have stores which open for a very short period of time and then they are closed down. There has been significant growth over the opening of Guerrilla stores at various places. The company uses this strategy to sell quickly and new trends in the market and close down. This seems to be working well for the companies as they are able to move quickly from a place to another and are able to target new market .

In America and Europe this concept seems to be working well and a lot of well known brands are opening their stores for a short span and then moving to new places. Even the online companies like Ebay opened few stores at different places to get the real world experience. The company opened stores in the New York city which it closed down after a short span.

The stores are an example of Pop Up Retail stores that making it easier for companies to reduce cost and to get into various places and new markets faster and faster. The stores are opened in the vacant spaces in the city and then are closed down. The consumers become aware of the company’s products. This gives various economic benefits to companies as of space and design and customization is possible to a large scale by using this concept.