Viral Spoofing

Marketers are always in search of a communication medium by which they can remain in minds of consumer for a longer time. Today Viral spoofing is growing largely due to same and many companies are using a concept that has already been used for promotion of their product. This definetly gives an add on advantage to marketers as they dont have to advertise much as concept is already famous and well known. This results in a cost saving by company and the popularity of the ad also increases to a greater extent. This is been effectively used by companies like Honda, Addidas, Bajaj and even for the recent campaign of elections.

I came across an ad for Makemytrip's on line travel community Oktatabyebye where we share our views regarding hotels and other traveling places. They have spoofed the movie "Ghajini". A man is shown visting a hotel and he uses all facilities of that hotel and on returing he gets his body tatooted about how he felt and at last all places on his body get filled. Then they show the online community where we can share our views and experiences. Thus the company already used the popularity and concept of movie Ghajini. The same concept has also been used by Bajaj Allianz for promotion of their Tax saving campaign.