Election Campaign the Other Way

We see a lot of different ways of campaign which political parties use for the promotion of party policies and the candidate who is contesting for them. They use various touch points like audio, video, personal meetings, celebrity presence and what not. They use all possible means to communicate and make them popular among local people and get connected.

On other side there is a company which used effectively this election for promotion of their product was TATA. They used this election for promotion of TATA TEA by launching a campaign of "JAGO RE" . The concept has been very effective as they show youths creating a awareness about voting among people and making them vote. The youths are now taking an active participation in politics and it makes them feel connected to ad.

We normally see people at tea shops discussing about political issues and other things and tea thus they used same concept for promotion. It showed a great increase in people who registered for votes and even they offered assistance online for people to register for voting. Company has seen an increased sales after launch of their campaign and now this slogan has also gained a greater popularity among all. It has almost became an anthem for these days.

Thus company has effectively used the present environment for promotion and creating a greater awareness among people. In all its a great strategy by company to launch a two way campaign.








Source: Economic times, Brand Equity