Reciprocal Marketing is a way by which two business promote each other and is very popular in the e market. Reciprocal Marketing gained momentum when the means to draw traffic of consumers at lower cost was the call of time. Reciprocal marketing offers small business owners a number of potential benefits. For example, it helps reduce the cost of attracting new customers, adds value to customers' shopping experience, and is inexpensive to implement compared with many traditional marketing techniques. It is used extensively by business which are dependent on one other and have same customer base, Example: Make My trip promoting for various hotels and tourist places.
The e business companies strategically partner with each other and promote each other business and thus have given it a form of co operative marketing when it comes to the Internet Business model.
A similar concept in Internet Business model called Affiliate Marketing has also become popular where on of the site involved in reciprocal marketing pays for the number of customer that comes from other sites and it has been extremely significant and as a means for promotion and drawing relevant customers.
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Hey this is a topic very less people know about. good you have written it nicely.
ReplyDeleteSarita
you must have seen that on job sites, there are other job site ads, like on naukri there is timesjobs and vice versa. is that also reciprocal marketing ?
ReplyDeleteYa all traffic that is directed to other sites is a part of reciprocal marketing
ReplyDelete