Branding Workforce

Have a look at this ad by Intel in which they have branded their workforce in which they showcased their employees as rock stars. This is used as a strategy to attract potential talent for their organisation by showing that they value their employees for their innovative contributions.

Will GooOS Close Windows??

With Google all set to release its operating system in this year it opens up competition with Microsoft in operating systems which enjoys a huge customer base till date. Google is always known for developing innovative products which are very user friendly and gain a huge number of users world wide. So will the operating system developed by Google prove a real threat to Microsoft Windows, which is constantly releasing new versions of windows year after year.

On other hand Microsoft has also developed Windows 7 which is an upgradation of windows XP the largest used OS across the globe. This new version has a look upgraded to vista and is clamined to be free of the problems which were there with Windows Vista. They have already released the operating system free for a period of July so that it might be tested by users and then accepted.

Google is stil working on the development but plans to release it by end of year. The various features are still not disclosed but users are waiting for the much awaited product from Goolge and will it close the Windows down a bit of fully is still a question thats unasnswered

Social Media Marketing

When we look for a product and we always tend to more information from a lot of people as to how it works and how it functions and the more neutral the source is the more credibility we assume in his opinion. This fact has been clearly understood by companies and they have used this also for promotion of their message. The companies use a tool called SOCIAL MEDIA MARKETING for achieving their objective and promotion of their products.

Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube.

Recently we have seen a lot of online communities about products where people leave their experience and we look at their views before making purchases and this reduces the risk of purchase that we have. Vodafone has used recently facebook for promotion of its Zoozoo ad campaign, it became the highest watched video on youtube. This all brings strength to brand and increases customer satisfaction when people talk good about the brand as a whole.

There is another side to such marketing as it gives the users a space to discuss their views of the brand in communities and forums so even the negative statement reduces the image of the brand and makes the customer to look for other options at times. So its a two sided sword which must be used carefully to get the desired result by the companies and to increase credibility.

Unfair Pricing In After Sales Service

Today we all are worried about the prices of the products that we buy, but what happens when a company follows unfair pricing policy in after sales service?

A friend of mine gave his laptop for change of his LCD and the company quoted him the price as above Rs. 20000. Well if the price of the individual products charged is so high why does the whole product LAPTOP cost around Rs. 35000.

There are a lot of unfair price practices which companies are following, they charge so high for a individual part repair or replacement that it sounds better to buy a new product instead of going for a replacement of part. At one side we talk about transparency in pricing and giving best prices to customer for products and on other side companies follow unfair pricing when it comes to after sales service.

This is very common in electronic industry but it’s a question as to why companies do this? Do they want customers to buy a new product instead or it’s a better way to earn profit by charging high?

A View of Article Marketing

Whenever the season changes or some new event comes we see a lot of company giving articles of how to make the things better and avail opportunities at that time. A lot of print articles are released by accounting firms when the audit time comes as to how can we get better accounting standards and save TAX. This is not a help that they offer us by publishing articles in magazines and news papers but in directly they do what is called “ARTICLE MARKETING”

Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients.

Article marketing has been common from a long time and its just opposite to concept of going online as the company advices the customer and also provides the solution and at same time various references to the business of the author. This form has attracted a lot of consumers always and remains to be famous when it comes to print media, as its a two way exchange between the news papers and the business. The business provides ten with article which helps as a content for paper and in turn a free space is offered to the business for article.

This is a cost effective way of advertising as the cost involved is minimum and it attracts a lot of readers to know about the company indirectly and what all way it can offer the services.

Concept Refresher: The Black Swan Strategy

I came across an article  about the sudden fluctuation in market and how the people responded with the jump of NIFTY and SENSEX. The people called it as the black swan strategy that guided the market for that time. The time was a good for few as they invested in right time and a few who missed out were at a loss.

 A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The impact can be positive as like the success of a I POD or negative impact like the happening of 9/11.

 We as marketers focus more on what we are aware of rather than what we don’t know, this gives room for happening of the unpredicted. Like the markets suddenly going up and the investor falling to put money in right time or few of them able to grab the opportunity so it makes a positive and the negative impact both.

 The companies are seen investing a lot in their risk management to avoid the uncertainty in the areas where they think there is a lot of risk but they are not looking for the areas that may cause them actual risk at the unexpected time in the future years to come. Thus companies must keep their eyes open to see what’s coming and they have a loss free business in the future years.

 

Sometimes Black Swan helps the company and individuals to gain in unexpected way in large amounts and they are able to cover huge looses by making use of the situation that just came up for them unexpectedly.

 

 

 

Marketing Failure By BJP

People gave their support once again to congress and showed the trust they had in the party for the country's benefit. We look this past election from a marketers point of view and see the difference in strategy that was adopted by the two big parties in India, the BJP and the congress.

Both parties used all means of communication to deliver their message to public. All touch points were used and not even a single was left untouched. The parties used all means and similar strategy then why one failed to achieve its objective. The answer lies in the way both parties were positioned and the campaign strategy.

BJP was lead by Mr. Lal Krishna Advani who is looked as a senior leader by people and was leading from BJP's side the campaign. On other side if we look at congress their main campaign leaders were Rahul Gandhi and Priyanka. The people were looking for more youths to lead the nation and this worked for congress. They showed a team of young leaders who were taking charge. They positioned them selves in a more youthful image.

The failure of BJP was a failure of their positioning and the party which used all means of communication and spend a large amount of money on advertisement failed on the ground that it was not able to have a right positioning.