Microsoft has its reputation at stake after the poor response it got from its Operating System VISTA, now when it as becomes essential for them to make a mark again they have used a different promotion strategy for the promotion of Windows 7. They have taken the path that was used by Amway for years where people throw parties at home and in them advertise the company’s products and ask people to purchase or try.
Microsoft is doing the same as its opening a site called www.houseparty.com where people can register and if they are selected they get a free copy of Windows 7. The various party themes are available from where we can choose one that suits. This way of promotion has been started in many countries across world and India is one among them. The way as told by Microsoft is to educate people about the new OS and to celebrate the joy of its launch.
The way of marketing though old and followed by Amway is being adopted by Microsoft and they are using it for the promotion of Windows 7. Lets watch if it works out for them as now this way has lost grounds for promotion of Amway products.
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